Turn your emails into your company brand ambassadors

Email is the most common way people communicate, especially for businesses. Every day around 340 billion emails are being sent. Each of these emails represents their brand.

4 out of 5 marketers would rather give up social media than email.

When people receive emails, they judge the brand based on the way the emails are written, what they say, and how they look. 62% are opened on mobile devices!

If there are a lot of spelling mistakes or the email looks messy, it makes people trust the brand less.

On the other hand, if the emails look professional and well-designed, it makes people trust the brand more. These kinds of emails act as great representatives of the brand and show people that they can trust your company.

Brand ambassador

Let’s find out why business email is so powerful and why it’s a perfect way to represent a brand.

A brand ambassador is someone that a company hires to show its products or services in a good way. Usually, they help promote the brand on social media, in person, and with other marketing activities.

But not all brand ambassadors need to be people.

Business email can also be a brand ambassador. It has its own advantages, like promoting your products, telling people about awards you’ve won, and getting customers involved in online marketing campaigns. All this at a fraction of cost of hiring an actual brand ambassador.

Brand consistency

Building trust and credibility is really important for creating strong and long-lasting partnerships. When you keep your brand consistent across all the channels you promote it, helps people feel more familiar and secure.

When you send well designed professional looking emails, people will see your business as trustworthy and reliable. This helps keeping your current clients happy and also attract new ones.

Consistency in your brand is especially important for B2B clients. They go through many steps before they decide to work with you, and they involve different people. So, at every step of the way, it’s important that your clients recognize and remember your brand.

By giving them a consistent experience, it shows that you pay attention to the little things and that you’re dedicated to providing great service. This can really influence their decision to choose your company.

Actually, having a strong brand that stands out from your competitors can make you a leader in your industry. When you use the same branding in all your communications, it reinforces your brand’s presence.

This makes more people aware of your brand and shows that you really know what you’re talking about. It makes your business more attractive to potential clients.

Email signatures

You can turn your employees into brand ambassadors by having them use professional email signatures. When employees use email signatures that have your brand’s name and logo, it helps promote your brand in their everyday emails. This makes your brand more visible and recognizable.

Now, let’s take a closer look at why email signatures are beneficial.

Brand awareness and consistency

When you put your company logo, colours in your email signature, it helps more people see it. Seeing these things over and over again reminds people about your brand and makes it easier for them to remember it.

Personalized emails

A well-designed email signature that includes the sender’s name, photo, and direct contact information adds a personal touch to business emails. This fosters stronger connections with clients, creating a more approachable brand image.

You can also tailor email signatures to suit specific departments or employee roles, highlighting their unique value to clients. This personalization makes your emails more relevant and engaging.

Ease of use

Platforms like EasyFooter make managing email signatures easier. You can easily create, update, and use email signatures for everyone in your organization. You can control all your organization’s emails from one central place, making sure that everyone has the same professional look and brand image in their emails.

Best practices for effective email footer

To maximize the impact of your business email signatures, follow the best practices:

Maximum impact

• Use your company logo, name and brand colour scheme
• Use a clean, professional and modern layout that aligns with your brand.
• Choose legible fonts and font size for readability.
• Test for desktop and mobile.

Contact information

• Add your complete name, job title, and contact details like phone number and email address.
• Include your company’s name and website to encourage recipients to find out more about your organization.
• Include your physical address or even a link to Google Maps for easy navigation.

Social media

• Add social media icons linking to your company’s profiles – this can help get more people interested and involved with your brand.

Compliance

• Add disclaimers that are appropriate or needed for some jurisdictions.
• Demonstrate your company compliance with government regulations.

Promotional banners

• Add promotional banners to showcase your products and services.
• Add invitations for upcoming events, to involve your clients even more.
• Ensure those banners are updated regularly and up to date!
• Add surveys to rate employee performance and customer satisfaction.

Turn emails into your perfect brand ambassador

Emails, especially email signature or footer, are a great way to show off how good your organization is, make people trust you, and improve your marketing.

Contact us to find out how EasyFooter can help make your business emails really show off your brand.

Sign up for free to see a demonstration online and learn how easy it is to manage your email footers and signatures.